NISE Clothing (OVERVIEW)

N.I.S.E Clothing

This week I had the pleasure of been invited to the new store called Ascend which is located at 2350 Finch Ave West, and recently occupied by NISE Clothing. The store had their big ribbon cut and opened its doors on the 14^th June 2012, unfortunately I was unable to attend this momentous day. So when I was invited by business partners and Co- founders of NISE, Michael (Mike) and Brandon who also go by the names of Klipz and Kidd Nise, to attend a photo shoot going on in the store there was no way I was going to decline.

At the NISE Photoshoot- everyone representing NISE 4EVA
(see video of all pictures at the end of the blog)

Throughout my interview I learnt a lot about the guys, the brand and the NISE Company which I was told and stood corrected by Mike that the two are very different. The name NISE which is an acronym for Network Integrated by Street Entertainment was originally founded by four members in 2002, simply as a way of recognising a group of high school friends. The name became popular when the group started to make their own t-shirts with the name NISE in airbrushed paint and also embroidered on to the t-shirt. In 2003 they decided that it was so popular that they were going to use this to their advantage and start their own clothing line and this is the same year they registered the name as a business, and the day of my interview was the brands birthday “Happy 9th Birthday NISE!!!”.

NISE, the company itself is geared towards giving back to its community by cultivating and stimulating the creative minds of youth through all sorts of entertainment such as events, parties, showcasing talent shows and other learning experience that help to develop the youth, you name it and they do it which Mike states makes them a ‘Social Enterprise’. The brand is describes by the founders as urban and diverse as it can appeal to a wide market and can be worn by anyone, they also note that there is a high level of emphases put on the quality and design aspect of their clothing.

Myself with Co-Founders of NISE, Brandon (Kidd Nise) & Mike (Nise Klipz).

 Back when NISE first started to make varsity jackets Drake was one of the first to reach out and support the brand by having a custom made NISE jacket with his name on the front.

Ladies modeling for the NISE photo shoot.

Click here to see all the pictures and fun with NISE Clothing.

***NISE will also be hosting a BBQ this Sunday 1st July @ Woodbine Beach, Toronto***

NOT TO BE MISSED

here is a video link of 2010, this years will be even better!!!

http://www.youtube.com/watch?v=u1yA_nureCE

NISE can be found at www.niseworld.com, you can also follow them on Twitter @Niseworld @kiddnise @NISECity. Their Facebook fan page is www.facebook.com/NISE.Clothing make sure check it out and like their page.

The store Ascend is located at 2350 Finch Avenue West, Unit B (Intersection of Finch Avenue West and Weston Road).

For all enquires email info@niseworld.com.

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Thanks x